Big question. One I've helped many brands answer for the past 15 years as an ecommerce growth consultant.

And the one answer I'll never give is to throw more money into Google or Facebook. Instead, this is about figuring out what work will help drive real growth, unshackled from your ad spend.

• Do you plan to increase organic traffic creating more content?
• Do you, rather than driving more traffic, look at how you convert more visitors into buyers?
• Do you focus efforts on driving profitable repeat business?
• Do you open up new channels, including video, to widen your audience reach?

Clients, usually when growth stagnates or acquisition costs cause real concern, hire me to help figure out what needs to be done, what changes need to be made, in order to fuel growth with confidence. It may mean you bring marketing in-house, review current agency performance or perhaps I'll manage the process working with you. Whatever the plan, let's figure out what needs to be done first.